Fracasse L. Banco do Brasil, rather, bank of the world: the metaphor of the modernity in the 1970’s advertisement discourse). Estudos Linguisticos [Internet]. 2016 Mar. 11 [cited 2024 Nov. 21];44(3):1121-35. Available from: https://revistas.gel.org.br/estudos-linguisticos/article/view/1043