Advertisement on the song: entertainment as seduction of solution

Authors

  • Luciane de Paula

Keywords:

song, advertisement, speech, Bakhtin, Medvedev, Volochinov Circle.

Abstract

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

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Published

2016-04-04

How to Cite

Paula, L. de. (2016). Advertisement on the song: entertainment as seduction of solution. Estudos Linguísticos (São Paulo. 1978), 41(3), 999–1012. Retrieved from https://revistas.gel.org.br/estudos-linguisticos/article/view/1139

Issue

Section

Análise do Discurso